Campaign goal and purpose:What do you expect from the campaign? Who do you want to reach, and what do you have to offer? Is it an operative campaign where you expect immediate sales? Or is it a strategic campaign where you are looking to strengthen the customer view on your company, your products and your services?
Target group and distribution area:Once we have established the purpose, we will know which people to reach. We will pinpoint the areas where the target group is mostly represented, and make an estimation of how to reach them in the best manner. Should we go for Unaddressed Direct Mail, Almost Addressed Direct Mail or Addressed Direct Mail? Or should we reach them through Person to person?
Idea and campaign design:Based on your offer and campaign purpose, our designers and writers will present ideas for the design of the campaign. Together, we will discuss the proposals and choose which ones to produce and print.
Repro, print and preparations:
Each year, Svensk Direktreklam handles large volumes of printed matters. Therefore, we have great contacts and great prices. Once the printed matter is finished, we will be able to help you with everything from packing to printing, mail insertion, plasticizing and labelling.For further information about ReklamLogistik.
Freight and distribution:No matter if we have helped you out with the entire scheme from idea to printing, or just a small part of it – we will make sure that your printed matter is sent to the local Svensk Direktreklam companies which are to distribute it.
Our 10,000 distributors throughout the country will sort and distribute to all mailboxes, or just to the ones that have been carefully selected by us. Distribution is performed on Saturdays and Sundays, when people have time off to read.
Demonstrations and samples:
If you are aiming for a maximum effect of your direct mail campaign, you should follow-up your campaign theme in and around the store. Or in other environments where your customers are found.
We can help you design everything from in-store marketing and demonstrations, to complete events all over town.For further information about Action People.
Reply and coupon management:A successful direct mail campaign with, for example, a reply coupon often demands a great deal of post-work for the sender. We can help you manage the responses and make sure that coupon replies are compiled and address files updated.
Measure effects and follow-up:How did it go? Did you reach the goals you had set up for the campaign?
A common way to measure effects and results is to have a look at in-store sales results. Another way is to ask your customers what they think of your direct mail. How many and who have observed, read and utilized it? Was it interesting enough? Did it contain any news? Did it portray a positive and credible image of your company?
Even if your campaign was a success, it is important to find out why it was successful. How else will you be able to improve it next time?
With Svensk Direktreklam Result Measurements, you will find out the truth.